A brand that repeatedly markets with the same color(s) strengthens their brand awareness. Colors can evoke emotions and feelings of trust, quality, excitement, optimism, and warmth.
A brand style guide captures your company’s identity and personality. From your colors and image preferences to typography and iconography, to graphics and more, a style guide dictates how your company looks to the rest of the world and how the world will perceive who you are. If your brand comes across as inconsistent or disjointed, you can easily confuse and alienate customers and clients.