"Look at that subtle off-white coloring. The tasteful thickness of it. Oh my God, it even has a watermark."— Patrick Bateman, American Psycho.
Who can forget that scene in American Psycho when Patrick Bateman is showing off his business card to colleagues, infuriated at the end when Price pulls out Paul's card from an inside coat pocket. It's hilarious.
Typically, most local printing companies print on 100 lb gloss cover. 100 lb gloss cover is fairly bendable and thin and I make sure to educate my clients about what they are getting. On the other hand, 14/16 point cardstock are the most popular business card paper types as they offer a more luxurious feel. Your design should communicate your values, distinguish your business from the competition and encourage people to get back in touch. If your style of working is straightforward and formal, your business card should reflect those qualities. Or, if your products or services are playful and creative, try to capture those traits by using bold colors and a catchy tagline.
Your business card speaks volumes about you and your company.