I craft marketing content knowing the importance of design. Not only is the product itself impacted by design, but the way you have customers interact with the brand is completely driven by design. I determine where that content falls within the content lifecycle since cold prospects can’t evaluate your solution until they’re first aware of the problem and of your solution. If prospects are unaware of the problem or the solution that you offer through your product or service, they obviously won’t buy.
To move prospects through a marketing funnel, I provide content designed to satisfy their needs at each of the three stages: TOFU, MOFU and BOFU.