Communicating special offerings and discounts, and providing an easy path to purchase are paramount to a well-crafted order process flow. In this case, my designs anticipate the next logical intent of a visitor who needs to obtain pricing information.
Improving the buyer journey, thereby shortening the path to conversion and decreasing your internal costs that go into the customer experience and marketing timeline are the key focus. The goal of every piece of content is to get the prospect to ascend to the next logical step in the buyer journey. Creating an ascension path is good marketing and results in a good user experience.
The UX is the experience the user has while navigating your sites and reading your content. All in all, communicating your content marketing strategy is done effectively through the design elements you employ.