Do you know the number one reason a Millennial wants to receive an email from a brand? Research from renowned email marketing company Adestra (www.adestra.com) found that Millennials look forward to emails with a coupon or discount the most. That's right! Millennials are very price sensitive.
Aside from email being part of our daily routines, it is one of the primary sources of information. In fact, data show that out of all the other marketing channels, email has the higher return on investment by far — an average 4,300% return on investment for businesses in the United States.