![](https://cdn.myportfolio.com/20613320-9d07-4034-9cd7-718add6707f5/c187962d-b10e-4659-92cf-fac56a244647_rw_1920.jpg?h=323f2571ed2d4406393ba770a76a8db8)
I start designing with a vision in mind: the user and their journey to conversion.
At Hilton Grand Vacations, I leverage the immense functionality available with HTML5, which basically creates the structure of your website in a DOM-like structure.
Moreover, I re-enforce the messaging and clarity of the coded content with schema markup in JSON-LD. Surely that's a lot of jargon! So what's the value in that? The result is the sound foundation of your website, optimized for performance, crawlability, and indexability. Paired with other client-side technologies such as CSS and JavaScript, I 'color' the site and make it fully functional so that all user demands and expectations are met.
![Responsiveness and compatibility testing.](https://cdn.myportfolio.com/20613320-9d07-4034-9cd7-718add6707f5/6db9409c-f65c-4d98-806f-b9ff37060552_rw_1920.jpg?h=f37a5079dbee66a25f7ea466f576c77b)
Responsiveness and compatibility testing.
Today’s user expects a lot out of your website; it has to load in under two seconds globally, expose the desired service, and be compatible to view on a myriad of platforms and devices, from a desktop computer to a newly released tablet or the latest iPhone.
![](https://cdn.myportfolio.com/20613320-9d07-4034-9cd7-718add6707f5/974ad4a6-42bd-4750-97b3-e182f5fc0495_rw_1920.jpg?h=2f934b694282ec13395211db77aec529)
I make sure the demographic get just that — unforgettable and consistent experiences.
![](https://cdn.myportfolio.com/20613320-9d07-4034-9cd7-718add6707f5/7486d5fe-de16-466d-b6cd-a11549bd98c8_rw_1920.jpg?h=32242c9d9867e0e11e9f6acf2fe98f2c)