I design and develop the main types of landing pages that guarantee conversions.
Lead capture (or generation): The most common landing page, lead capture pages are used to capture a user’s contact information, generally a name and email address. These pages contain a form for you to submit your details in exchange for some sort of offer, i.e., an eBook, but do not have an exit path such as a link to navigate to other areas in your website. This type of landing page is perfect for building your email list.
Click-through: The simplest of landing pages, click-through pages provide details about a product, service or offer and its benefits in such a way as to convince a prospect to purchase. With this landing page, all a user can do is read through the content and click-through, via a CTA, to your website to complete the transaction.